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  • Writer's pictureKaycee Lynn Pancake

Content Creation

Entrepreneurship is becoming increasingly common in today's economy: for all of their perceived faults, we millennials just want to work for ourselves doing what we believe in and love to do. It just sounds way better than selling our souls to help pad someone else's pocket. Can you blame us?

With the exponential development of technology, there's something else that is becoming increasingly common in today's economy: social media marketing. (As I write this blog and share it on Facebook.)

Here's how it works: we're inundated with content on an hourly basis, and it isn't just about the billboards we pass or the media subscriptions we have anymore. There are ads in our feeds, ads in our games, ads in our streaming. There are tags and hash tags and things our friends and family are sharing. Even our internet research is determined by SEO and algorithms and cookies--not the tasty kind, the mysterious internet kind, I kind of picture them more like the cookie robot from Despicable Me.

So if you're a small business trying to reach new customers or pass along exciting new things about your product or service to existing customers, how do you navigate the moving ocean of content between you and them?

The key is in your content.

The substance of what you post determines how high it will rank in a google search, how many people will stop scrolling to read, and what action customers or potential customers will take with that information. Is it relevant to them? Is it solving a problem that they have? Does it carry value in their life? And (remember those algorithms?) will they interact with the post to help others see it?

Here's the tricky bit: if you're a small business owner, you are your own boss, labor, marketing department, bookkeeper, hype-person, quality control, HR department... can you keep up with the quality content to engage customers both potential and existing?

My husband and I tag-team our small business, Ryder Scents, which has given me the opportunity to learn a lot about social media marketing, and over my years of blogging and researching author platforms, I know enough to make content that I create work for me. A lot of entrepreneurs don't have that kind of time, they're busy being everything at once for their business. I get it!

That's why I'm here to help. Depending on your social media marketing strategy, you need regular emails written to update the clients on your email list, you need blog posts to inform and inspire potential customers, you need clear and helpful copy for your website, or maybe you even need a social media campaign of effective and engaging posts. Whatever content you may need, I can help! Between my degree in English and Creative Writing and everything I've picked up on my own about social media marketing, I would love the opportunity to create content for you that engages your audience and frees up your time to focus on other aspects of your business.

And here's the fun part: I'm an entrepreneur too! I get it. I understand the hustle, the determination, the fine line between overwhelm and victory. I see you.

Honestly, you probably see me too. Getting started is the hardest part. Maybe one of the most exciting, but the hardest. Success as a content writer depends on having a portfolio, and as I sit here at my desk with the baby monitor next to my screen, I'm still working on building mine. That means I'm ready to work--not only for the income, but for the experience of writing successful content for you and your business.

Do you need to take your marketing game to the next level? Do you need to leverage your social media presence but aren't sure how to do it? Are you just needing the task of creating content off of your plate so you can focus more on your product or service? Sent me an email or message, and I would be happy to work with you and your budget for the opportunity of creating engaging content to help you and your business succeed.

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